Friday, April 4, 2008

Is it the shoes?

Always buying sneakers? It's the sign of a leader: poll

Mindset Media, a media company that examines personality traits of different consumers, found that people who buy more than three pairs of sneakers a year are 61 percent more likely to have the qualities of a modern leader.

These qualities were defined as having ideas and vision, and a style with others that is both inclusive and decisive.

The survey of 7,500 people, using market research group Nielsen's online panel, found multi-sneaker buyers were 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous.

Lauren Arvonio, a spokeswoman for Mindset Media, said sneaker buyers were more likely to fly by the seat of their pants.

"It is often said you can tell a lot about a person by the shoes they wear, and now we have some hard data to back that up," Arvonio told Reuters.

*insert Barack Obama comment here*

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