Looks like Namco is really going all out with the character customizations for Tekken 6. Players will be able to customize their fighters with gear from TapouT, the popular mixed-martial arts apparel line. A lot of the Tekken fanboys are already whining about the prospect of seeing their favorite characters decked out in name brand wear, but really, it's a game featuring professional martial artists...what's so odd about them being sponsored by a company such as TapouT? If anything, it's one of the more realistic customizable options available in the game. Xiaoyu rocking a pink TapouT shirt indeed comes off as a little odd, but the gear is a natural fit with the grapplers like King, Armor King, Craig Marduk, etc.
Thursday, July 30, 2009
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marketing at its best
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